Kotibox
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Social MediaDigital Marketing

Social Media
Marketing
That Converts

Full-service social media management across Instagram, LinkedIn, YouTube, X, and Facebook. Strategy, content creation, community management, and analytics — done for you every month.

Instagram ReelsLinkedIn StrategyYouTube ShortsCommunity ManagementInfluencer OutreachMonthly Reports
See Our Work
6
Platforms We Manage
50+
Posts Created Per Month
2hr
Comment Reply Time
2x
Avg Engagement Increase
Platform Strategy

Tailored Strategy for Every Platform

Each platform has a different algorithm, audience behaviour, and content format. We do not post the same content everywhere — we optimise for each platform individually.

Instagram
@yourbrand
Best For
Visual brands, D2C, lifestyle, food, fashion
12K+
Avg Reach/Post
4.2%
Engagement Rate
Content We Create
Reels (15–90s)
Carousels (10 slides)
Stories (24hr)
Static Posts
Broadcast Channel
Collab Posts
Our Instagram Strategy

Reels-first strategy for maximum organic reach. 30–40% Reels in content mix, carousel for saves, stories for daily touchpoints.

Content Strategy

The 4-Pillar Content Mix That Builds Audiences

Every piece of content we create falls into one of four strategic pillars. The right mix builds audiences, earns trust, and drives conversions — without feeling like a constant advertisement.

Educational35%

How-to content, tips, explainers, and insights that demonstrate expertise and earn saves & shares.

Entertaining25%

Trending audio reels, relatable memes, behind-the-scenes, and brand personality content that earns comments.

Inspirational20%

Success stories, transformations, testimonials, and aspirational content that earns saves and followers.

Promotional20%

Product showcases, offers, announcements, and conversion-focused content done without the hard sell.

Content Formats

Every Format, Ranked by Impact

Short-Form Video (Reels / Shorts)Highest reach
New audience discovery, follower growth3x more reach than static posts
Carousel PostsHigh reach
Saves, shares, educational content3x more saves than single images
Static Image PostsMedium reach
Quotes, announcements, product shotsFast to produce, consistent presence
Stories (24hr)Medium reach
Daily touchpoints, polls, behind scenes500M+ daily Stories viewers
Long-Form VideoMedium reach
Deep dives, tutorials, thought leadershipDrives highest watch time & authority
Text / ThreadsHigh reach
LinkedIn thought leadership, X threadsFounder threads get 5x brand reach
How We Work

What Happens Every Month

A structured monthly cadence so nothing falls through the cracks and you always know what is happening with your social media.

Week 1
Strategy & Planning
Monthly content theme & campaign brief
Content calendar draft (all platforms)
Trending audio & format research
Competitor content audit for the month
Approval of calendar with client
Week 1–2
Content Creation
Graphic design (Figma / Canva Pro)
Reel scripting & video editing
Copywriting for all captions
Hashtag research per post
Story design & animation
Week 2–4
Publishing & Engagement
Scheduled publishing via Buffer / Later
Comment replies within 2 hours
DM management & lead routing
Story polls & interactive content
Cross-platform repurposing
End of Month
Analytics & Reporting
Platform analytics review (all channels)
Top-performing content analysis
Follower growth & reach metrics
Engagement rate benchmarking
Next month strategy adjustment
Packages

Social Media Management Plans

Three plans built around where your brand is today and where you want to go.

Starter
20 posts/month
2 platforms · Monthly management
Included
20 designed posts/month
Caption copywriting
Hashtag research
Scheduled publishing
Monthly report
Comment moderation (5 days/week)
Not included
Reels production
Story design
DM management
Paid ads management
Small businesses starting out on social
Most Popular
Growth
30 posts + 4 Reels
3 platforms · Monthly management
Included
30 posts + 4 Reels/month
Full caption & hashtag strategy
Story design (15/month)
Scheduled publishing
DM management
Community comment replies
Monthly analytics report
Competitor tracking
Not included
Paid ads management
Influencer outreach
Growing brands wanting real engagement
Enterprise
50 posts + 8 Reels + Shorts
5+ platforms · Monthly management
Included
50+ posts/month across 5 platforms
8 Reels + YouTube Shorts
Full story strategy & design
24/7 DM management
Influencer research & outreach
Paid social ad management
Weekly performance calls
Brand crisis monitoring
UGC curation & reposting
Large brands needing full social management
Community Management

Your Brand Never Goes Silent

Content without community is broadcasting. We manage every conversation, comment, and DM — turning followers into customers and customers into advocates.

Comment Replies
< 2 hours

Every comment on your posts replied to within 2 business hours. Positive engagement, negative handled diplomatically.

DM Management
Daily

Inbound DMs categorised, replied to, or routed to your sales/support team with context. No lead left unread.

Brand Mention Monitoring
Real-time

We monitor brand mentions, tags, and relevant hashtags. Positive mentions amplified, negative addressed proactively.

Proactive Engagement
Daily

We engage on relevant posts, industry conversations, and potential customer content to build organic reach and brand presence.

UGC Curation
Weekly

User-generated content identified, permission requested, and reposted with credit — the most trusted content format available.

Crisis Response
Same day

If negative content goes viral, we have a crisis response protocol to address it quickly and professionally before it compounds.

Influencer Marketing

Influencer Tiers — Matching Budget to Impact

Bigger is not always better. Nano-influencers often deliver higher ROI than celebrities for product launches. We match the right tier to your goal and budget.

Nano
1K – 10K followers
7–10%
Eng. Rate
₹2K – ₹8K
Per Post
Best For
Local businesses, niche products, authentic reviews
Highest engagement rates
Highly authentic audience trust
Affordable for testing
Very niche targeting possible
Micro
10K – 100K followers
3–7%
Eng. Rate
₹8K – ₹50K
Per Post
Best For
D2C brands, product launches, lifestyle, beauty
Strong community trust
Good reach + engagement balance
Category expertise
Measurable ROI
Macro
100K – 1M followers
1–3%
Eng. Rate
₹50K – ₹5L
Per Post
Best For
Brand awareness, new product launch, mass market
Large audience reach
Brand credibility lift
Reachable at scale
High production value
Mega / Celebrity
1M+ followers
0.5–1.5%
Eng. Rate
₹5L+
Per Post
Best For
IPO-level brands, national campaigns, entertainment
Maximum visibility
Cultural impact potential
TV-scale reach
Premium brand association
Analytics & Reporting

8 Metrics We Track Every Month

Vanity metrics are not our focus. Every number we report is tied to a real business outcome — audience growth, engagement quality, and traffic or leads generated from social.

Follower Growth Rate
Quality audience size over time
Target: > 5% monthly
Engagement Rate
How many followers actually interact
Target: > 3% (Instagram)
Reach per Post
How far content travels beyond followers
Target: > 20% of followers
Saves & Shares
Strongest algorithmic signals for growth
Target: > 1% of impressions
Profile Visits
Content driving interest in your brand
Target: > 500/week
Story Completion Rate
How engaging your story content is
Target: > 70% completion
DM Conversations
Warm leads entering your pipeline
Target: > 20/month
Link in Bio Clicks
Social converting to website traffic
Target: > 2% of followers
Why Kotibox Social

What Sets Our Social Team Apart

Reels-First Strategy
We lead with Reels because they deliver 3x the organic reach of static posts. Our team scripts, edits, and produces Reels optimised for the Explore page and Shorts feed.
Platform-Specific Teams
Instagram strategy is managed by an Instagram specialist; LinkedIn by a B2B content strategist. Not one generalist managing everything.
Data-Driven Decisions
Every content decision is backed by platform analytics. We kill what does not work and double down on what does — monthly.
Brand Voice That Is Yours
After a 2-hour brand onboarding, our copy reads like it was written by your best team member. Not generic marketing copy.
No Bot Followers, Ever
We grow real, engaged audiences only. No purchased followers, no engagement pods, no shady growth tactics that damage your account health.
Content Calendar Approval
You approve every post before it goes live. The monthly content calendar is shared in a client portal with comment access.
Free Social Media Audit

Ready to Turn Followers
Into Customers?

We audit your current social presence across all platforms and give you a free strategy document — what to post, when, and on which platforms to focus first.

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FAQs

Frequently Asked Questions

Everything about social media management, content creation, and results.

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