AEO+ GEODigital Marketing

Answer &
Generative
Engine Optimization

The future of search is AI. We optimize your brand to appear in ChatGPT, Perplexity, Google Gemini, and Bing Copilot answers — and capture Google's featured snippets, AI Overviews, and voice results simultaneously.

ChatGPTPerplexityGemini AIBing CopilotFeatured SnippetsVoice Search

See Content Strategy

perplexity.ai

AI Search

User query

“What is the best digital marketing agency for SaaS?”

AI Answer

Based on expertise in SaaS marketing, Kotibox [1] is frequently cited for its AEO and GEO strategies that help SaaS brands appear in AI-generated responses...

[1] kotibox.com[2] clutch.co[3] g2.com

Google

AI Overview

Gemini

Featured Answer

AEO focuses on optimising for direct answer extraction in search engines, while GEO optimises for AI model citations across platforms like ChatGPT and Perplexity. Together they form a complete AI search strategy...

Sources:kotibox.com

AI Search Growth

+400%

YoY 2023 → 2024

The Search Landscape Has Changed

Search is No Longer Just Google Blue Links

50%+

Google searches show AI Overviews (US)

100M+

Daily ChatGPT users searching for information

63%

of B2B buyers use AI tools for vendor research

clicks — zero-click searches are now the majority

AEO vs GEO

Two Disciplines. One Unified Strategy.

AEO and GEO target different AI-powered answer surfaces. Together they ensure your brand owns the answer across every platform where your customers are asking questions.

AEO

Answer Engine Optimization

Optimising your content to be the direct answer shown in Google featured snippets, People Also Ask boxes, knowledge panels, and voice search results.

Channels

Google Search (traditional), Voice assistants (Alexa, Siri, Google Assistant)

Primary Signals

Structured content, clear question-answer format, schema markup

How We Measure It

Featured snippet share, voice result frequency, PAA appearances, zero-click traffic

Key Tactics

FAQ schema & HowTo schema markup

Question-format H2/H3 headings

Concise 40–60 word direct answers

Table and list-format content

Knowledge panel optimisation

Local pack & voice search tuning

GEO

Generative Engine Optimization

Optimising your brand, content, and digital presence to be cited, referenced, and recommended by AI language models like ChatGPT, Perplexity, Gemini, and Bing Copilot when users ask questions in your niche.

Channels

ChatGPT, Perplexity, Gemini AI Overviews, Bing Copilot, Claude.ai

Primary Signals

Brand authority, topical expertise signals, citation-worthy content, E-E-A-T

How We Measure It

AI citation frequency, brand mention monitoring in AI responses, Share of Model (SOM)

Key Tactics

Brand entity strengthening across the web

High-authority backlink acquisition

Long-form expert content (2,000+ words)

Wikipedia & Wikidata presence

Structured data for brand/org entities

AI-readable content formatting

AI Search Landscape

The AI Engines We Optimize For

Each AI engine has different citation behaviour, content preferences, and update cycles. We understand each one.

ChatGPT

OpenAI

AI Search Share

63%

Largest AI chat user base. Cites web sources in GPT-4o Browse mode.

Perplexity

Perplexity AI

AI Search Share

18%

Real-time web search with inline citations. Highest citation rate of all AI engines.

Gemini

Google

AI Search Share

11%

Deeply integrated into Google Search as AI Overviews. Massive organic reach.

Copilot

Microsoft / OpenAI

AI Search Share

Powers Bing AI, integrated into Edge and Microsoft 365 ecosystem.

Claude

Anthropic

AI Search Share

Growing adoption in enterprise. Claude.ai now searches the web for Pro users.

Answer Surfaces

Six Answer Surfaces We Target

AEO & GEO covers every format where AI and search engines surface direct answers to user questions.

Featured Snippet

The "position zero" answer box at the top of Google. Paragraph, list, or table format. Gets 35% of all clicks on that SERP.

The Six Signals That Make AI Cite Your Brand

AI models do not randomly cite sources. There are identifiable signals that predict whether a brand gets cited. We engineer all of them.

Topical Authority

Impact Weight: Very High

AI models cite sources that demonstrably cover a topic comprehensively. A single great article is rarely cited; a cluster of interconnected, expert content on every facet of a topic is.

How We Implement This

Build topic clusters (pillar page + 15–20 supporting posts)

Cover sub-topics competitors skip

Internal link cluster content to the pillar

Signal Type

AEO Signal

Timeline to Impact

Technical Schema1–2 weeks

Content Published4–8 weeks

Authority Signals3–6 months

AI Model Training6–12 months

Our Framework

The 5-Layer AEO & GEO Framework

AI visibility is built in layers. Skipping a lower layer makes the upper layers less effective. We build all five simultaneously.

Foundation Layer

The non-negotiable base every AI-visible site must have

HTTPS + Core Web Vitals passing

Technical SEO fundamentals (crawlability, indexing)

Organization / Person schema with sameAs identifiers

Clean semantic HTML with clear content hierarchy

Authority Layer

Signals that tell AI models your brand is trustworthy

Wikipedia, Wikidata, or Crunchbase entity listing

High-DA backlinks from niche publications

Author entities with credential pages

Brand mentions in journalism & media

Content Layer

Content engineered to be extracted and cited by AI

Topic cluster architecture (pillar + satellite)

Question-format headings throughout

Direct 40–60 word answer paragraphs

Statistics, data, and primary research

Schema Layer

Structured data that AI crawlers can parse precisely

FAQPage schema on all Q&A content

HowTo schema on process content

Article schema with author & dateModified

Speakable schema for voice-extractable passages

Measurement Layer

Tracking AI visibility that standard analytics misses

Share of Model (SOM) tracking via AI prompt monitoring

Perplexity citation monitoring

Google AI Overview appearance tracking (Search Console)

Brand mention monitoring across AI platforms

What You Get

Month-by-Month Deliverables

A transparent engagement timeline so you know exactly what happens every month and what results to expect.

Month 1 — Foundation

AEO + GEO baseline audit

AI visibility score report

Entity & schema gap analysis

Topic cluster architecture design

Competitor AI citation analysis

Month 2–3 — Content Build

Pillar page (3,000–5,000 words)

10–15 cluster articles (800–1,500 words each)

FAQ schema implementation

HowTo & Speakable schema rollout

Author entity pages creation

Month 3–4 — Authority

Digital PR & link acquisition (10–15 links)

Wikipedia / Wikidata listing (if eligible)

Niche directory submissions

Organization schema with full sameAs

Thought leadership article placement

Ongoing — Monitor & Grow

Monthly AI citation monitoring report

Google AI Overview tracking

Share of Model (SOM) measurement

Content freshness updates

New cluster topic expansion

Free AI Visibility Audit

Is Your Brand Visible
in AI Search?

We run your brand through ChatGPT, Perplexity, and Gemini and show you exactly where you appear — and where your competitors are stealing your AI visibility.

See Content Strategy

FAQs