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PPC AdvertisingDigital Marketing

PPC Advertising
That Pays
For Itself

Google, Meta, LinkedIn, and YouTube ad campaigns managed for maximum ROAS. Weekly bid optimisation, zero-waste tracking setup, and creative that converts — from the first rupee spent.

Google Search AdsMeta AdsLinkedIn AdsYouTube AdsShopping AdsRetargeting
Explore Organic Growth
Average ROAS Delivered
30%
Lower Cost Per Lead
Day 1
Traffic Starts Immediately
₹0
Wasted Spend on Setup Week
Ad Platforms

Six Platforms. One Unified Strategy.

Each platform targets a different stage of the buyer journey. We combine them into a full-funnel system where every platform does what it does best.

Google Search Ads
Intent-based

Capture demand the moment it exists. Google Search Ads appear at the top of results when someone searches for what you sell. The highest-intent traffic available in digital advertising.

Avg CPC Range
₹15 – ₹120
Avg ROAS We Achieve
4–8×
Best for
High-intent buyers searching for your product right now
Ad Types We Run
Responsive Search Ads (RSA)
Dynamic Search Ads (DSA)
Call-Only Ads
Brand Defence Campaigns
What We Manage
Keyword research & match types
Negative keyword lists
Ad copy A/B testing
Quality Score optimisation
Bid strategy management
Search term reports
Our Process

6-Phase PPC Management Process

From account audit to ongoing optimisation — a structured process that compounds performance every week.

01
Audit & Intelligence
Week 1

Before touching a single campaign, we dig deep into what has worked, what has not, and where the competition is winning.

Full account audit (wasted spend, quality scores, conversion gaps)
Competitor ad intelligence (SpyFu, SEMrush Ads)
Keyword opportunity mapping with intent classification
Conversion tracking audit & gap analysis
Landing page conversion rate assessment
02
Strategy & Architecture
Week 1–2

Every campaign structure decision affects performance. We architect for maximum Quality Score, relevance, and measurement clarity.

Campaign & ad group structure design (SKAG or category-based)
Match type & bidding strategy selection
Audience segmentation & remarketing ladder design
Attribution model selection & setup
Budget allocation across campaigns & platforms
03
Tracking & Infrastructure
Week 2

You cannot optimise what you cannot measure. We set up complete conversion tracking before the first rupee is spent.

Google Tag Manager container setup & audit
GA4 enhanced e-commerce or lead tracking
Meta Pixel + Conversions API (CAPI) setup
LinkedIn Insight Tag deployment
Phone call tracking (CallRail or Google)
Offline conversion import configuration
04
Launch & A/B Testing
Week 2–3

We launch with multiple creative variations from day one — never with a single ad. Every hypothesis is tested simultaneously.

3–5 ad variations per ad group at launch
RSA pin testing for headline combinations
Landing page variant testing (if applicable)
Smart bidding with manual override for first 2 weeks
Demographic & device bid adjustment setup
05
Weekly Optimisation
Ongoing (every Monday)

PPC is not set-and-forget. Every week we analyse performance, adjust bids, prune waste, and scale winners.

Search term report review & negative keyword adds
Bid adjustments (device, location, time, audience)
Pause underperforming ads & creatives
Scale budget on highest-ROAS campaigns
Quality Score improvement actions
06
Monthly Reporting & Strategy
Last week of month

Full transparency on exactly what your money did — and what we are doing differently next month.

ROAS, CPA, CTR, impression share report
Spend vs budget reconciliation
Top-performing ads & audiences analysis
Next month strategy & test hypothesis
Competitor activity summary
Bidding Strategies

The Right Bidding Strategy for Your Stage

Using smart bidding before you have enough conversion data is a fast way to burn budget. We match the strategy to your account maturity.

Target CPA
Use When
You have 30+ conversions/month and a clear target cost per acquisition
How It Works
Google's AI sets bids automatically to hit your target cost per conversion, using signals like device, time, audience, and query.
Best For
Lead generation, SaaS sign-ups, app installs
Risk: Low
Target ROAS
Use When
E-commerce with 50+ conversions/month and revenue data flowing to Google
How It Works
Sets bids to maximise conversion value while hitting your target return on ad spend ratio.
Best For
E-commerce, subscription products, high-AOV services
Risk: Medium
Maximise Conversions
Use When
New account with a fixed daily budget and no CPA history yet
How It Works
Spends your full budget to get the most conversions possible — no target CPA constraint. Excellent for gathering initial conversion data.
Best For
New campaigns, early-stage accounts, testing periods
Risk: Medium
Manual CPC (Enhanced)
Use When
Highly competitive niches where you need granular bid control
How It Works
You set a maximum CPC per keyword. Google can increase it by up to 30% if a click looks likely to convert (Enhanced CPC).
Best For
Competitive legal, finance, or medical keywords
Risk: Low
Audience Targeting

Reach the Right Person at the Right Moment

Keywords tell you what someone is searching — audiences tell you who they are and what they have done. The most effective PPC strategies combine both.

In-Market Audiences
People actively researching or ready to buy in your category — identified by Google based on recent search and browse behaviour.
Custom Intent (Keywords)
Build audiences from people who have searched specific keywords on Google. Target competitor-intent users.
Lookalike / Similar
Meta and Google find new users with profiles similar to your best existing customers or converters.
Customer Match
Upload your CRM email list. Google and Meta match it to existing users for retargeting and exclusion.
Remarketing (Website)
Re-engage people who visited your website. Segmented by page visited, time on site, and cart behaviour.
YouTube Viewers
Retarget people who watched your YouTube videos or visited your channel — high-intent warm audience.
Ad Copy Framework

The Formula Behind Every High-CTR Ad

We write every Google RSA using a proven five-element framework — tested across 500+ campaigns.

1
Hook (Headline 1)Grab attention immediately
Formula: [Pain point] or [Desired outcome] in [Timeframe]
Example: “Double Your Leads in 30 Days
2
Value (Headline 2)Deliver the core promise
Formula: [Unique value prop] + [Proof element]
Example: “Certified Google Partner — 4× Avg ROAS
3
Trust (Headline 3)Reduce objection
Formula: [Social proof] or [Risk reversal]
Example: “500+ Brands Trust Kotibox Ads
4
Description 1Expand on the promise
Formula: [Benefit 1] + [Benefit 2] + [Benefit 3]. [CTA]
Example: “Expert PPC management, weekly reports, no contracts. Get your free audit today.
5
Description 2Handle objection + urgency
Formula: [Objection removal] + [Urgency signal]
Example: “First month setup fee waived. Limited spots available — book your strategy call now.
KPIs & Reporting

8 KPIs in Every Monthly Report

Every number we report tells a specific story about where money is being made and where it can be improved.

ROAS
Return on Ad Spend
Formula: Revenue ÷ Ad Spend
Target: > 4× (varies by industry)
CPA
Cost Per Acquisition
Formula: Ad Spend ÷ Conversions
Target: < Avg order value × margin
CTR
Click-Through Rate
Formula: Clicks ÷ Impressions
Target: > 5% Search, > 1% Display
Quality Score
Google Ad Relevance Score
Formula: Expected CTR + Ad Relevance + Landing Page
Target: > 7/10
CPC
Cost Per Click
Formula: Ad Spend ÷ Clicks
Target: Benchmark vs industry avg
Conv. Rate
Conversion Rate
Formula: Conversions ÷ Clicks
Target: > 3% Search, > 1% Display
Impression Share
Search Impression Share
Formula: Your impressions ÷ Total eligible
Target: > 70% for top keywords
ACOS
Advertising Cost of Sales
Formula: Ad Spend ÷ Revenue × 100
Target: < 25% (varies by margin)
Weekly Performance Update
Every Monday — key metrics snapshot, what changed, and what we did about it. 1-page email, no fluff.
Monthly Deep-Dive Report
Full campaign breakdown with spend, ROAS, CPA, CTR, top ads, and next month strategy. Shared in a live dashboard link.
Real-Time Anomaly Alerts
If spend spikes, CTR drops sharply, or ROAS tanks — you get an alert the same day, not at month-end.
Remarketing

97% of Visitors Leave Without Buying. We Bring Them Back.

Remarketing campaigns target people who already know you — making every impression 3–5× more likely to convert than cold traffic. We build a segmented remarketing ladder that serves the right message based on where someone dropped off.

1
Homepage Visitors (no action)Bid: Low
Message
Broad brand awareness, social proof
Channels
Display + Meta
2
Product / Service Page VisitorsBid: Medium
Message
Feature highlight, benefit reminder
Channels
Display + Meta + YouTube
3
Cart Abandoners (e-commerce)Bid: High
Message
Cart reminder + discount or urgency
Channels
Meta Dynamic + Google
4
Past Customers (cross-sell)Bid: Very High
Message
Complementary product or upsell
Channels
Customer Match + Meta
What's Included

Everything in Every PPC Engagement

Full Account Audit Before We Touch Anything
Every engagement starts with a forensic audit of your existing campaigns to find wasted spend and quick wins before we create anything new.
Conversion Tracking Setup (GTM + CAPI)
Complete Google Tag Manager, GA4, Meta Pixel + CAPI, and LinkedIn Insight Tag setup — so every rupee is accurately attributed.
Ad Copy Across All Active Campaigns
We write all headlines, descriptions, and ad extensions. Google RSAs (15 headlines each), Meta image copy, LinkedIn InMail — all in-house.
Creative Design for Display and Meta
Display banner sets (all standard sizes), Meta single-image and carousel designs created by our designers — refreshed every 3–4 weeks.
Weekly Bid Optimisation (Every Monday)
Bids reviewed and adjusted every Monday. Negative keywords added, underperformers paused, winners scaled — not once a month.
Monthly Report + Strategy Call
A full performance report plus a 30-minute video call to review results, discuss strategy, and plan the next month together.
Free PPC Audit — No Commitment

How Much Spend Are You
Wasting Right Now?

Our free PPC audit shows exactly where your current campaigns are leaking budget — wasted keywords, poor match types, missing negatives, and underperforming bids. Average client recovers 28% of their budget from the first audit.

FAQs

Frequently Asked Questions

Everything you need to know before starting your PPC campaigns.

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